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Web site development
Here are some simple things to consider when
developing your site or having us develop for you.
A web site is like everything else in life - there are good ones and
not-so-good ones! Here is a check-list of elements that make up those in
the first category. Here are the main elements to be considered - each
contributes to the impact and success of your site. The Graphics (logos)
should flow to any or all print materials used to promote your
organization.
Visual Impact
Your home page is your billboard or store front - it creates an immediate
impression on visitors to your site, so it's got to create the right
impression ... right?
It should look:
• Clean
• Uncluttered
• Professional
• Attractive
Aim to "underwhelm" rather than overwhelm! Too many flashing lights,
colors, drop-down boxes, graphics etc will be distracting. It's a bit like
those stores that play loud, frenetic music - your heart rate rises, your
stress levels go up and you just want to get out - fast!
Content
Whether you have a business site or a personal page, you have to give
people a reason to stay on your site - we're mercenary little critters, we
humans, our first question is always, "what's in it for me?"
That doesn't mean that you have to give away free programs, books, tickets
or holidays - it does mean that you have to offer something. That
"something" could be:
• Information
• Entertainment
• Advice
• Help with a problem
• Opportunities to contact similar minded people
• Links to useful sites
If you do have a business site, you need to give information about your
product or service that is:
• easy to follow
• easy to find
• easy to order
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